How to Read Analytics and Reports in Eventonomy

How to read analytics and reports in Eventonomy Pro, step by step. Turn on Analytics under Eventonomy, then Settings, then Features. Open Eventonomy, then Reports and pick a date range. Read Registrations, Seats taken, Revenue and Checked in, then the per-event table, which you can sort and export as CSV. Organizers get the same report for their own events under Analytics in the member dashboard. The last step shows the four Conversion tracking fields under Settings, then Connections, for sites that advertise on Google or Meta.

Transcript

In this tutorial you will read analytics and reports in Eventonomy, to see how your events are doing. You need Eventonomy Pro, and events with registrations. It takes about four minutes. There are six steps. Turn on Analytics. Open Reports and pick the dates. Read the four numbers. Read the events table. See what an organizer sees. Then find the conversion tracking fields. Step one. Turn on Analytics. In your WordPress admin, open Eventonomy, then Settings, then Features. Find the card named Analytics. It starts switched off. On this site it is already on. If yours reads Off, click the switch, then click Save changes. Step two. Open Reports and pick the dates. Open Eventonomy, then Reports. It covers every event on your site. Date range sets the period. Choose Last 7 days, Last 30 days or Last 90 days, and the page reloads. Or choose Custom range, set From and To, and click Apply. Step three. Read the four numbers. Registrations counts the sign-ups made in the period. Seats taken counts the people who are going, with the guests they bring. Revenue is the money taken. Checked in is how many people arrived, and what share of the registrations that is. Two charts follow: Registrations per day, and Revenue per day. Step four. Read the events table. The Events card has one row for each event that took registrations in the period. Its columns include Registrations, Seats taken, Capacity filled, Checked in, No-show and Revenue. No-show fills in once an event has ended. Click a column heading to sort by it. Here the list is sorted by Revenue. Export CSV, at the top of the card, downloads the table as a spreadsheet file. Step five. See what an organizer sees. Now signed in as a member who organizes events. In the member dashboard, Analytics shows the same report for their own events only. The same Date range, the same four numbers, and the same table, with its own Export CSV. Step six. Find the conversion tracking fields. Back as the site owner. In Settings, open Connections, and scroll to the card named Conversion tracking. It is optional. It records ticket purchases as conversions in Google Analytics 4 or the Meta Pixel, for sites that advertise there. It is separate from Reports. There are four fields. Enable conversion tracking is the switch for all of it. GA4 Measurement ID. GA4 Measurement Protocol API secret. And Meta Pixel ID. That is all six. Analytics turned on, Reports opened for your dates, the four numbers and the events table read, the organizer side seen, and the conversion tracking fields found. You can now see how your events are doing. Next in this series: Track earnings and payout requests.